Mike Christie notes: Farming has an Organic Rainbow

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Subject:   Mike Christie notes: Farming has an Organic Rainbow
Date:     Tue, 21 May 2002 09:01:09 -0400
From:      Stephen Tvedten <steve@getipm.com>
Organization:     Get Set Inc. (www.getipm.com)

To:     Paul Helliker <phelliker@cdpr.ca.gov>
          Director, State of California, Department of Pesticide Regulation 

cc:    Christine Whitman whitman.christine@epa.gov

These farmers, and others like them, see a bright future in Canadian  agriculture because they have recognized a fundamental truth of the  new agriculture economy: The consumer is king. This obvious fact of  life has eluded farm organizations and policymakers for decades.  Farmers who are prepared to focus on producing what people want to  buy, as opposed to what they feel they have a right to produce, will  be the success stories of the future.

The harsh reality is that billion-dollar subsidies to producers in  the United States and Europe are culturally and politically permanent  aspects of those societies; we should quit whining about it. The real  opportunities are endless. We have an aging population obsessed with  health and mortality. Give those people what they want -- clean food,  organic food, pesticide-free food, traceable food (that is, with  labels that inform consumers of processes and additives from "gate to  plate").

We have a highly educated population obsessed with the environment.  Give those people what they want -- conservation tillage, watershed management, farm environmental planning, effective waste management.  We have a politically correct population obsessed by moral and ethical issues. Give those people what they want -- humane  animal-welfare practices, vegan food choices, culturally sensitive  food-production practices. Every one of these represents a business  opportunity in agriculture, and there are hundreds more.

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Tuesday, May 21, 2002 - Print Edition, Page A19

Farming has a rainbow

Statscan says farms are in decline. But the survivors are more  innovative than ever, says agrologist ROBERT WILSON

By ROBERT WILSON

Yes, Dorothy, there is a future in farming. Each time Statscan  releases new statistics on the state of farming in Canada, one can  almost hear the tumbrels rolling as pundits predict the death of the  family farm, the end of a way of life, and on, and on, and on.

Make no mistake, as with any enterprise operating in the global  marketplace, the production of food and fibre is a risky business.  Readers are exposed, on a daily basis, to stories about iniquitous  foreign subsidies, panic over genetically modified foods, and plain  old bad weather. The statistics also note that margins are narrowing  and small and inefficient producers are dropping by the wayside.

These are all entirely normal business conditions and do not in any  way reduce the number of opportunities available in the sector. The  number of family farms may be going down, but those remaining are  getting bigger.

Producers planning to stay in commodity agriculture, wheat for  example, have to strive for the lowest production costs possible to  compete successfully. This requires a land base large enough for the  efficient use of modern technology -- and that's not just bigger  tractors!

High-efficiency production on this scale uses space-age technology  (such as Global Positioning Systems), to direct precision-farming  operations designed to squeeze out the last penny of input cost.  Canadian farmers are as good at this as anybody is, and getting  better.

Margins will continue to shrink, as they have in every other  business, based on mass production. Canadian agriculture has met the  challenge of increasing productivity and there is nothing to indicate  that we won't continue to do this. The aggregation of smaller  operations into larger ones is a natural part of this process.

While, sadly, some farm businesses do go bankrupt and have their  assets seized, many more undergo a natural transition. Owners who  wish to retire sell their farms to acquire liquidity. Many landowners  retain their holdings and rent the land to larger operators and gain  annuity income to supplement other earnings.

The point here is that the land itself does not disappear, much of it  stays in production on a more profitable basis.

There is also the possibility that some land may go out of production  during these transitions. During the settlement of the country,  farming was established on thousands of acres of marginal land that  were climatically and physically unsuited to agriculture. On the  whole, allowing this land to revert to a more natural state or  converting it to a higher use is positive and should be encouraged by  policymakers.

When I think of the family farm, I think of the Price family's  Sunterra Group. They have taken their farm and transformed it into a  vertically integrated food production business with the emphasis on  quality. Sunterra produces crops and livestock; it processes pork  products, including a high value-added specialty line for Japan.  Sunterra's crown jewel is a small number of high-quality food stores  located in places such as Bankers Hall in Calgary. With their organic  produce and catering services, these outlets have established  themselves with the well-heeled and quality conscious from corporate  Calgary. One member of the family has moved to the city to manage  retail operations, putting a whole new spin on the old lament that  youth are leaving the farm. Some family, some farm!

These farmers, and others like them, see a bright future in Canadian  agriculture because they have recognized a fundamental truth of the  new agriculture economy: The consumer is king. This obvious fact of  life has eluded farm organizations and policymakers for decades.  Farmers who are prepared to focus on producing what people want to  buy, as opposed to what they feel they have a right to produce, will  be the success stories of the future.

The harsh reality is that billion-dollar subsidies to producers in  the United States and Europe are culturally and politically permanent  aspects of those societies; we should quit whining about it. The real  opportunities are endless. We have an aging population obsessed with  health and mortality. Give those people what they want -- clean food,  organic food, pesticide-free food, traceable food (that is, with  labels that inform consumers of processes and additives from "gate to  plate").

We have a highly educated population obsessed with the environment.  Give those people what they want -- conservation tillage, watershed  management, farm environmental planning, effective waste management.  We have a politically correct population obsessed by moral and  ethical issues. Give those people what they want -- humane  animal-welfare practices, vegan food choices, culturally sensitive  food-production practices. Every one of these represents a business  opportunity in agriculture, and there are hundreds more.

If you examine the Statistics Canada report on agriculture through  this lens, you will see that the transition to the new agriculture is  well on the way. Farm sizes are increasing, the transition to higher  value-added activity, like livestock, continues to grow, crop  diversification is common, 60 per cent of land is conservation tilled  and new businesses are entering the sector.

Olds College is Canada's premier agricultural college. We are proud  to spend our days with 1,500, mostly rural, young people, many of  them itching to get into the agriculture business. We teach them  about markets, consumers and technology. They teach us about energy,  creativity, optimism, and confidence. Things were never better down  on the farm. Robert Wilson, an educator and professional agrologist, has been a  teacher and administrator in colleges in Alberta, British Columbia  and Ontario. He is now vice-president academic affairs at Olds  College, Olds, Alta.

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--
Mike Christie
(613) 228-7499 / bus.
(613) 228-7487 / fax.
mikechristie@rogers.com  / e-mail

The Laws of Ecology: "All things are interconnected. Everything goes somewhere. There's no such thing as a free lunch. Nature bats last." by Ernest Callenbach

Well Mr. Helliker,  Why not give the people what they clearly want?  Freedom from your "registered" POISONS.  Is that too much to ask in a country that supposedly is "of the people, by the people and for the people"?

Respectfully,  Stephen L. Tvedten


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